“Market Readiness drives product success and being agile is all about being Market Ready, Software product development is one area where being rigid, just makes you more fragile”

You don’t want to build a software product that can’t adapt to what is selling in the market. You need frequent inspection on how things shape and you need to be in touch with the reality to mold your product vision and be able to sense your customers.

One significant element that I believe was missing in the traditional software development process was the inability to move in the fast lane while riding a consumer product roadmap. For any young company it was also important that they are able to steer their application through all narrow lanes of market demand.

What else is better than being able to be market evolved, having the utmost ability to build only that really works saving both money and time.

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